Marketing isn’t the same industry that it was five years ago. Reading marketing books and marketing novels helps you stay ahead of the industry trends. Keeping up with industry news and blogs is beneficial, but if you want to get in-depth information, reading the top marketing books is still one of the best ways to do it. That’s why we’ve collected a few of the top marketing books for you to read this week. You’ll learn how customers have changed, what you can do to build trust, and why transparency and consistency are essential. Learn how you can differentiate your brand and your marketing skills through the top three marketing books to read this week.
Hooked: How to Build Habit-Forming Products – by Nir Eyal
Summary: This is an exciting and informational, easy book to read. A four stepped process by which companies can guide human behavior in a way that consistently brings users back without having to rely on any additional advertising or marketing.
This is Marketing: You Can’t Be Seen Until You Learn to See – by Seth Godin
Summary: This book is about the culmination of his wisdom from his lifetime in marketing. Instead of the technical advice, he talks about marketing history and how mass media is less relevant in the digital age. Seth Godin is creating value and making connections with your current and future customers. He emphasizes on seek to make a change and market an emotion.
Building a Storybrand: Clarify Your Message So Customers Will Listen – by Donald Miller
Summary: Focuses on getting consumers to respond to your messaging/ Take his advice, and try to make your customer the hero of the story. Donald Miller believes a character who wants something will encounter a problem before they can get it and he provides guided steps into their lives to help assist with a plan and calls them to action.
Although this list is short, make sure to check back next week to find more good marketing reads. I’m confident these books provide enough material to present various perspectives and insights within marketing for you to consider. Each book contains lessons that you can apply to day-to-day work and use to continue growing with this industry.
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