How Neuromarketing Works


How Neuromarketing Works

A brand is not tangible, but a company’s idea that is planted in people’s mind is. Neuromarketing helps strengthen marketing techniques for measuring brand awareness. Neuromarketing is a strategy used to better understand consumer behavior by gaining insight into the reactions and decision-making happening at the unconscious level. So you may be wondering what neuromarketing examples include?

They might include: 

Tracking eye movement to see which parts of a webpage or store grabs the user’s attention first.

Using EEG imaging of the brain to determine ones’ emotional response to an ad or a product.

Determining which version of an ad generates the most brain activity, as seen in an fMRI scan. 

The goal of neuromarketing is to better understand consumer behavior by gaining insight into the reactions and decision-making happening at the unconscious level. 90% of the information that comes into the human brain is processed unconsciously. And neuroscience can give us valuable insight into automatic human responses that influence consumer behavior.

Although neuromarketing may be high in cost to conduct research with small sample sizes, the results provide insight into automatic responses that you can not get from just asking questions. This strategy can closely tie physiological reactions to specific parts of an ad or message.