You will receive an increase in sales through collaborative tools that helps salespeople close the deal. CRM’s help improve customer retention through effective feedback logging keeps customers around longer and integrates a ‘360 degree’ view of customer data that helps you serve them more effectively. A CRM makes it easy to visualize your funnel and granular reporting helps identity pipeline weak points. CRM helps marketers plan and track email campaigns. They can easily integrate sales and marketing data for better results and a higher conversion rate.