Don’t abandon email marketing. Email marketing allows your company to grow your business. It builds relationships with leads, customers, and past customers. It is your opportunity to speak directly to them in their inbox, at a time that is convenient for them. Coupled with the right messaging, email marketing can become one of your most impactful marketing channels. If you are looking for a better understanding of email marketing for your business, you should check out these three top email marketing books.
Master the Essentials of Email Marketing Analytics by Humanshu Sharma
Summary: Email marketing has a very low cost per acquisition. It is very cheap to acquire and retain customers through email compared to other marketing channels. Email marketing works wonders, you learn how to provide emails to your subscribers inbox, you understand the metrics and percentages of your email performance.
Email Marketing: Build an Email List, Use Email Automation, Avoid Spam Filters by Zachary Lukasiewicz
Summary: This book will teach you how to keep a customer interested and engaged through the email. It’ll teach you how to build an email or newsletter subscriber list, how and why it’s important for your business. You understand the reach of your customers and how to avoid spam filters.
300 Email Marketing Tips by Meera Kothand
Summary: Do you have writer’s block and not know what to send to your subscribers? Do you have a weekly newsletter that doesn’t bring your sales or engagement? Sounds like you are winging the emails. This book will provide insight and tips for when you build your newsletter for your email marketing strategies.
These three books will give insight on how to grow your business with your consumers’ engagement through emails. Email marketing is 40 times more effective than social media because 92% of internet users have at least one email account. Read these books to help you gain more subscribers.