Why does influencer marketing work? It uses tactics like word of mouth marketing and social proof, which are now critical aspects of any successful marketing strategy. Consumers trust their peers, friends, and family. Influencers are those who they admire and are willing to be just like them. Social media influencers help utilize all social channels to help increase the company’s brand awareness, to lift sales, build brand advocates, gain exclusive access and followers, and have authentic integrations.
Summary: This book brings order to the chaotic and rapidly evolving world of influencer marketing by providing readers with much needed context, frameworks, and best practices. This book is written for busy marketing professionals working in both domestic and international markets.
The Age of Influence: The Power of Influencers to Elevate your Brand by Neal Schaffer
Summary: The Age of Influence, focuses on how shift plays a significant role in online marketing in the influencer era. Influencer marketing is about establishing relations, turning fans into influencers, and leveraging that influence to share your message in a more credible and authentic way. This book is a guide to addressing the issues disrupting marketing trends, including declining television viewership, growing social media audiences, and increasing usages of ad-blocking technology.
The Influencer Code: How to Unlock the Power of Influencer Marketing by Amanda Russell
Summary: No matter your business, reaching today’s consumers is more complicated than ever. Influencer marketing is becoming one of the biggest buzz terms of the decade, it couldn’t be more misunderstood. This book breaks down the myths that brands are getting wrong and shows you how to get it right by defining and showcasing what true influencer marketing is and how to leverage it to achieve your business goals in a simple 3 step code.
Influencer marketing is a great way to help you reach new audiences, increase brand awareness, and boost your marketing return on investment. For your marketing funnel, influencers are an essential way to help convert your prospects into customers. 80% of marketers say influencing marketing is effective, and 89% say it works just as well (if not better) than other marketing channels. If you are seeking some guidance of where to begin or a few strategy tips of how to integrate influencer marketing into your business, these books will help you.