Email marketing is a no brainer for companies because consumers prefer email. Email provides a professional and direct medium that allows businesses to reach out to their leads and customers. The consumers on your email list, actually signed up because they want to get updates from you. They want to know your updates, sales, and news. Email marketing is more convenient when it goes straight to the consumer’s phone or computer instead of waiting for a newsletter sent in the mail to the consumer’s home address. With particular strategies you can make your emails personal. You can personalize your messages and content based on the subscribers preferences and buying patterns. It is important to understand how often your consumers prefer to receive email communications and what types of email communications you should deliver. Email marketing allows you to effectively promote your content across your target market, allowing you to get more eyes on your content and drive more traffic back to your site.