Influencer marketing has established itself as an alternative means of indirect brand positioning and promotion. Asking influencers to promote your products or services has its advantages. It is a more subtle means of manipulating potential customers to part with their money. Influencer marketing helps improve brand advocacy and expands your brand awareness. This strategy helps reach new targeted audiences with an increased share of voices. Influencer marketing helps improve sales conversions, accelerate digital transformation and manage the reputation of your company.