Influencer marketing presents opportunities for connection during the Covid-19 crisis. With the on-going spread of Covid-19 and the incredible speed at which things are developing, marketers must help brands communicate clearly and with a purpose. Marketing influencers can help brands navigate the challenges that have emerged in this constantly changing situation in ways that will provide real value and establish long-lasting relationships. People turn to social media for guidance and comfort and with an influencer that consumers look up to or find entertainment from and in which they are more likely to trust and believe in. Your influencer helps your brand fit into people’s lives during this developing situation and creates purposeful connections. Influencers are meant to educate, entertain, and inspire their followers which if strategically campaigned properly those consumers could become your potential customers.