The simple answer is no and this chart will explain why. This chart will also give some insight to why Big Data is important even if it can’t completely be the reason for making a marketing decision. Let’s take a deeper look into why data alone isn’t enough to make a marketing decision.
Based on the data from this chart; in my opinion, I agree that data alone can not be the only method used in making a decision. Yes, it is a very important detail, but it can not be the only method in the decision process. In my opinion, when conducting research for a project, I think it is resourceful to find all the Big Data and use the research data as secondary data for the research project which can help leverage the primary data of your project.