3 Inbound & Outbound Marketing Books of the Week

What is inbound marketing and outbound marketing? Outbound marketing refers to any kind of marketing where a company initiates the conversation and sends its message out to an audience. Outbound marketing is the opposite of inbound marketing, where the customers find you when they need you. 

They Ask, You Answer: A Revolutionary Approach to Inbound Sales, Content Marketing, and Today’s Digital Consumer by Marcus Sheridan 

Summary: In this book, you will learn that you should stop selling and start answering questions to get results. The author provides a revolutionary approach to inbound sales, content marketing, and how to connect with today’s digital consumer. The author explains that the traditional sales funnel is no longer effective. Instead, brands should focus on the questions and problems that buyers and address them honestly and as thoroughly as possible. 

Inbound Marketing, Revised and Updated: Attract, Engage, and Delight Customers Online by Brian Halligan

Summary: The book contains the latest information about customer behavior and preferred digital experiences. From the latest insights on lead nurturing and visual marketing to advice on producing remarkable content by building tools, readers will gain the information they need to transform their marketing online.

Inbound Marketing: Get Found Using Google, Social Media, and Blogs by Brian Halligan 

Summary: Traditional “outbound” marketing methods like cold-calling, email blasts, advertising, and direct mail are increasingly less effective. People are getting better at blocking these interruptions out using Caller ID, spam protection, TiVo, etc. People are now increasingly turning to Google, social media, and blogs to find products and services. Inbound Marketing helps you take advantage of this change by showing you how to get found by customers online.

These methods make you attractive to customers because they don’t make people feel like they’re being sold to. The content provided by inbound marketing is educational, entertaining, and welcomed by consumers. When done correctly, inbound marketing can return dramatically better results than traditional marketing that disrupts prospects rather than giving them an open invitation to engage. When consumers find your company this way, it has a stronger influence on their future marketing decisions and their feelings toward your business in general.

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