Marketing Portfolio

Caraway Campaign

Created a marketing campaign that included research to identify three new target audience segments and created personas for each using research and insight. Chose the strongest segment and came up with a campaign strategy that leveraged my reach of research and insights. Developed a tactical plan and different campaign concepts that reflected my strategy. Executed the tactics and used the strongest concept. Used a projected budget of $250,000 and calculated KPI’s and expected results to achieve 2,500 sales in 1 year.

Samsung Lennar Smart Home

Developed a fleshed out consumer media plan. Elaborated recommendations, media calculations, and relevant details to explain and reinforce my plan. Estimated budget of $20 million for offline and online media with social media recommendations.

marketing Analytics

A marketing analytics case study focusing around marketing coupons and demographics.

Probability Cases

Different cases working around probability.

Ubike

Ubike is a business plan created from scratch based around research and consumer insights in 2018. Website created, UX and UI.

Blue Apron Case Analysis

Distinguished between aggregate financial performance and customer metrics. Interpret customer retention curves. Conceptually explain CLV and it’s components. Compute CLV with the provided formula. Used CLV to value customers with a segment-based approach. Explained and calculated return on investment for customer acquisition. Restated how marketing levers can affect each component of CLV. Debated how CLV can guide customer acquisition tactics. Developed marketing and business strategies using CLV and it’s components and evaluated and compared strategies and tactics based on customer profitability.